A craft beer brand that was made for the everyday gamer. Exploring a mountain side in a RPG (Role Playing Game) or working as a team to infiltrate an enemy base in a FPS ( First Person Shooter) game. By yourself or with friends, a bottle of Rift will add more to the night. The purpose of brewing this beer is for the people who enjoy parties with a large amount of gaming, rather partying in the nearest college town. A drink that is meant to enjoy with friends no matter what the occasion.
View the Rift Brewery company brand book:
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The different types of beer for the craft beer brand, Rift. Using a fantasy video game aesthetic to appeal to gamers a like.
The brand identity of the Rift brewery company. This includes a business card and a letterhead.
The official website for the craft beer, Rift. A place where anyone can find our different kinds of beer. Consumers can check to see what beers is available at their location.
The Rift advertising campaign to spread the word about the brand’s product. Done so through billboard, magazine and outdoor guerrilla advertisements.
As part of the Rift advertising campaign, an animated commercial is made. Using animation to appeal to the everyday gamer.
Ryan O'Donnell 